THE WARDROBE-VISIT WWW.THEWARDROBENG.COM Seize the moment
Seize the moment-the dresses in this picture are designed by the students of The professional FASHION DESIGNING SCHOOL, Designers arcade academy. the believe behind there existence is based on A developmental programme Tagged Yes i can, the Fashion show Holds every 5th of July. The show features top models, Comedians, Artiste, Tv and Media, and fans alike.
The Nation Nigeria
Nigeria, situated in the West African region, is the most populous black African country with a population of over one hundred and forty million (140,000,000) people. It has multi ethnicity, with over two hundred and fifty (250) different languages, with English as her official language.
Nigeria was a British colony until 1960, when she gained independence from the British Government. Nigeria, being a former British colony, has been influenced in diverse ways by the British tradition. A very notable influence is in the area of dressing.
Nigeria has various cultural and traditional ways of dressing, which do not cut across the different ethnic groups. The only mode of dressing that is common to all Nigerians is the English way of dressing. This is the first mode of dressing to most Nigerians, especially the educated ones.
THE WARDROBE-VISIT WWW.THEWARDROBENG.COM Seize the moment
As a result of this, western clothes take the largest chunk of expenditure in the Nigerian fashion industry. Nigerians are widely traveled and very exposed, so they have very high and qualitative taste for the English clothes.
Over the years, Nigeria had not developed a very good and competitive method of garment production, especially in the ‘Ready to Wear’ industry. For this reason, a large amount of foreign exchange is expended on importation of ready to wear dresses from all over the world, and little or nothing fashion related is being exported in return. For this reason, the Federal Government banned the importation of ready to wear dresses into the country, with a view to developing the local garment industry and conserving scarce foreign exchange.
The business of garment construction is labour intensive and Nigeria is well endowed with very hard working and energetic citizenry, and a reasonable cost of living. It is for this reason that the nation Nigeria is a country to watch out for in years to come, especially in the fashion industry.
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The Vision- The Nigerian Dream
The success of information technology has made the world a global village now. No nation or business can succeed now without the competitive awareness of business situations in other parts of the world. The advent of e-commerce has exposed buyers to products from other parts of the world.
You therefore cannot base your product quality on your local ability alone; there is the need to bring your product quality to the standard that is obtainable in any part of the world.
Garment production is not an exception to this fact. It is for this reason that we had to do a re-engineering of our manufacturing method to meet the world standard.
It is a painful to realize that Garment manufacturing in Nigeria still operates the 18th century method of tailoring handed over to us by the colonial master. This has held back the development of the industry to an international standard and hence the poor performance of the industry. We often believe only the Western world has the exclusive ability to ‘Ready to Wear’ production. Hence, what we wear is often dictated by the western world be it morally good or bad. If Asia could break this jinx, Africa too can and Nigeria in particular can do this.
You therefore cannot base your product quality on your local ability alone; there is the need to bring your product quality to the standard that is obtainable in any part of the world.
Garment production is not an exception to this fact. It is for this reason that we had to do a re-engineering of our manufacturing method to meet the world standard.
It is a painful to realize that Garment manufacturing in Nigeria still operates the 18th century method of tailoring handed over to us by the colonial master. This has held back the development of the industry to an international standard and hence the poor performance of the industry. We often believe only the Western world has the exclusive ability to ‘Ready to Wear’ production. Hence, what we wear is often dictated by the western world be it morally good or bad. If Asia could break this jinx, Africa too can and Nigeria in particular can do this.
There is the need for us to have a re-think in this direction and have a paradigm shift. We need to deliberately change the ethos of Garment making to that that is globally acceptable. We have the most important thing that is needed, and that is the human resources. With a bit of proper training, perseverance and belief in ourselves, we can get there. It is certain that we cannot work alone, we need the resources of other Nations but we can always use what we have to get what we need.
The world becoming a global village has lent credence to the fact that no Nation can survive alone. We must learn from others.
The world becoming a global village has lent credence to the fact that no Nation can survive alone. We must learn from others.
A great asset of this Nation is our large population. It was this same asset that brought the Western world to Asia in search of cheaper cost of production, as labour became a competitive advantage for the Asian continent. They took the opportunity of the technology brought into their continent to develop their own technology and they too later became technologically advanced
The search for cheaper cost of production moved from the West to the Eastern Europe. It later moved to Asia and India and the next move is focused on Africa. Nigeria has been designated a forth wave economy.
It is our hope that we will not loose this opportunity to be technically exposed and developed which is every Nigerian’s Dream so as to take our rightful position in the comity of nations.
The search for cheaper cost of production moved from the West to the Eastern Europe. It later moved to Asia and India and the next move is focused on Africa. Nigeria has been designated a forth wave economy.
It is our hope that we will not loose this opportunity to be technically exposed and developed which is every Nigerian’s Dream so as to take our rightful position in the comity of nations.
The Garment manufacturing industry is a labour intensive industry, so we stand to partake in this new move. The question now is how prepared are we as a nation. There is the urgent need for us to emphasize human capacity building in the fashion industry tailored towards this great move. This can only be achieved by doing Garment manufacturing the proper way and that is by following the ‘Critical path’ in garment production, which is the foundation to a successful Garment making.
It is for this reason that proper training of machinists is an integral part of our vision.
In our fashion products development, our focus and preference is for the Nigerian manufacturer that meets the internationally acceptable standard. It is for the purpose of achieving this Nigeria Dream that we have set out on mission.
It is for this reason that proper training of machinists is an integral part of our vision.
In our fashion products development, our focus and preference is for the Nigerian manufacturer that meets the internationally acceptable standard. It is for the purpose of achieving this Nigeria Dream that we have set out on mission.
The Company, Celebrity’s Collections and The Fashion Brand called ‘The Wardrobe'
The success of Celebrity’s Collections in the local fashion business soon led to its being registered as a company on its own in the year 2000. The company later ventured into African wears from other neighbouring West African countries. As a result of this, a staff was deployed to Senegal to train in the African embroidery in 2001.
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THE WARDROBE-VISIT WWW.THEWARDROBENG.COM Seize the moment
The company was also into importation of high quality fashion products from different part of the globe while still involved in the local garment production. This exposure challenged its local production to meet the international standard. This led to the training at the London College of Fashion and international mentorship.
Having been trained in the high quality British standard of garment manufacturing and with a wide study of business development and fashion branding, the Company was inspired to bring global excellence into garment production and fashion retailing in Nigeria.
This led to the creation of the fashion brand called www.The Wardrobeng.com
‘The Wardrobe’ was registered as a trade name for Celebrity’s Collections fashion products in 2006.
This is the first of many fashion brands that are being planned for by the Company, as the company intends to promote the Nigerian designers in the nearby future.
‘The Wardrobe’ was registered as a trade name for Celebrity’s Collections fashion products in 2006.
This is the first of many fashion brands that are being planned for by the Company, as the company intends to promote the Nigerian designers in the nearby future.
The brand stands for any fashion product that is valuable enough to be in your wardrobe, beautiful and fitting enough to be seen on you. Hence, it is for ‘Your Perfect Fit’.
Our Core Values I-COPE
From our inspiration to your perfect fit, ours is a total reflection of our belief in these I-COPE values:
- I - Integrity
- C- Creativity
- O- Originality
- P- Precision
- E- Excellence
Integrity
The missing piece in most businesses in Nigeria is integrity. Our integrity is equated to our success and it is uppermost in our hearts. With our very standard customer service unit, we promise to give ‘your perfect fit’ in the best possible form and under the best possible condition.
There will always be value for your money with satisfaction guaranteed and we stand by our promise.
There will always be value for your money with satisfaction guaranteed and we stand by our promise.
Creativity
This is the springboard for fashion designing. From design technology to pattern technology and to sample room, our designs reveal purely gifted creativity at work with a high level of professionalism to give an original work that is a masterpiece.
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Our designs are developed from inspiration to story board, to development and mood boards to showcase the genuineness and authenticity of our works.
Precision
There is no other factor to a perfect fit than precision work. From the combination of our well trained and highly skilled personnel, and the latest
e-tape measurement technology, there is no faulting your measurements which is our hallmark to your perfect fit.
Every product is carefully engineered towards suiting you best.
e-tape measurement technology, there is no faulting your measurements which is our hallmark to your perfect fit.
Every product is carefully engineered towards suiting you best.
Excellence
It is said that little things make for excellence but excellence is not a little thing.
Every little step in our production is carefully monitored with the best quality control checks in place to ensure an excellent product.
Skilled and experienced personnel are at work at every stage, from production to sales points thereby demonstrating the spirit of excellence at work.
Every little step in our production is carefully monitored with the best quality control checks in place to ensure an excellent product.
Skilled and experienced personnel are at work at every stage, from production to sales points thereby demonstrating the spirit of excellence at work.
Our Products
The following fashion ready to wear garments are being planned for the label:
- Ladies tailored jackets
- Ladies skirts both casual and outing
- Ladies tops both casuals and outing.
- Ladies pants both casuals and outing
- Men’s casual shirts
- Men’s simple trousers
- Night wears for both men and women.
- Jersey tops for both men and women; to be made from stretch fabrics.
Other Fashion Products are:
- Ladies and Men’s premium quality watches
- Perfumery
- Ladies casual and outing shoes
- Under wears
Our Target Market
The brand is aimed at the Nigerian middle class, though the gap between the rich and the poor is getting wider by the day. The middle class is almost getting extinct. The label seeks to keep alive the middle class. It reaches out to the matured fashionable ladies and men within the age brackets;
- 22 – 35yrs
- 35 – 45yrs
- 45 – 55yrs
It is noted that the middle class in Nigeria is quite sizeable and the income level can conveniently pay for the prices of the products.
The vision is intended to meet the fashion need of an average matured Nigerian, most especially those that have taste for good quality products and are proud of their nation without inferiority complex.
The vision is intended to meet the fashion need of an average matured Nigerian, most especially those that have taste for good quality products and are proud of their nation without inferiority complex.
The Loyalty Scheme
The customer is said to be the king in a business, but in today’s business world, the customer is not only the king but also an indirect shareholder in the business.
A loyal customer deserves part of the business profit in one form or the other. It is for this reason the loyalty scheme is given birth to in the organization.
This sets aside a percentage of the profit from every item bought by a customer in form of points. This is rewarded to the customer in various forms at different times of the year
A loyal customer deserves part of the business profit in one form or the other. It is for this reason the loyalty scheme is given birth to in the organization.
This sets aside a percentage of the profit from every item bought by a customer in form of points. This is rewarded to the customer in various forms at different times of the year
- The points can be converted to cash to purchase more products.
- The points can accrue to qualify for various personalized gifts.
- He is automatically qualified for special promotions.
Who is a loyal customer?
- A loyal customer is one committed to the success of the vision of the organization and is identified by possessing our loyalty card.
- He/she always gives preference to buying his/her fashion products from us.
- A loyal customer shares the vision of the organisation with others.
- Provides feedbacks on our products and services.
Benefits of the Loyalty Scheme
- Wardrobe officer: A wardrobe officer is assigned to every loyal customer to give him/her a personalized attention on our products and services.
- Be the first to know: A loyal customer is the first to be informed about our new products and services, sales and promotions.
- Be informed: A loyal customer is informed of the latest fashion trends.
Celebrations
We celebrate or mark our loyal customers’ birthdays and special anniversaries.
VISIT WWW.THEWARDROBENG.COM TO FIND-OUT MORE
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