STEPS TO CREATE YOUR BRAND
To advance a career in the creative industry requires one
discovering his own individual difference and his unique selling point, the
world has designed this step taken has branding in Africa the goal for most
individuals who decide to brand themselves is for commercial purposes; but to
carve a niche for one selves requires strategy and proper planning to surpass the
limits set by the market demand.
the principles of branding are now used successfully by
individuals who want to clearly communicate why they are the best person to
provide a service to the audiences they want to reach. The same principles that
have made 2face idibia’s way "the finest artiste pianos in the world of African music"
and Nike products for athletes who "just do it" can be applied to
musicians and artists who want to distinguish themselves from their peers.
Branding is an especially
powerful marketing tool for creative artists because having a brand is about
knowing your authentic unique gift and communicating that gift to the people
you want to attract.
In short, a brand is your
vision of who you are and what you do for your audiences. It encompasses:
• a message
• that expresses what makes you unique and memorable
• and distinguishes you from your competition
• so that your target audience connects with you emotionally and wants to work with you.
• a message
• that expresses what makes you unique and memorable
• and distinguishes you from your competition
• so that your target audience connects with you emotionally and wants to work with you.
How does branding apply to professional musician, artists
and businesses?
Think of all the wonderfully talented musicians and
artists out there. If you perceive yourself as just one of hundreds of talented
musicians, it is easy to feel discouraged from pursuing the career of your
dreams. This is where having a brand can help turning your career around. Once
you see yourself as unique, it reduces the pressures of competition because you
know that you have something special to offer. It is the start of trusting your
gift. The same holds true when you know why you are are the ideal person to
satisfy the needs of your target audience. If you truly believe that you are
the best person for that audience.
That you are reading this message means you want the best
for your career and you are dedicated to see it through no matter the
challenge, I can tell you this is the first step to actually getting the end
result which you require , the challenges
that most artiste, brands and business face is the inability to decide
what they want and how to create what they want.
What do you want?
To be at the top will be the first thought that comes to
your mind but how do I get there, get
your paper and lets share some unique strategy that has made major artiste to succeed in the
industry.
Get a music book where you collate all your content,
ideas and write up for your upcoming and future singles
Discover what your style is so as to know where to direct
your energy
Go online Read books on how to write lyrics and buy books
that will aid your growth
Get a producer that understands your sound and
personality
Go for voice training classes (i.e your voice is your
number one unique selling point train it)
We will give you the remaining steps in our next episode
or you contact us via 08126242991 now.
How can having a brand help boost your professional
artistic career?
On a practical level, having a
brand helps you define your career objectives, Having a brand also helps you
work smarter, not harder, because your efforts are focused on the specific
audiences you want to attract.
Interestingly, having a brand
also has a spiritual component. Once you see yourself as unique in this world,
you no longer have the pressure of weighing yourself against the competition
because there simply is no one else who has exactly the same offering you do.
This is particularly important in the creative world. Instead of seeing
yourself as one of many talented artists, you become aware of the abundance of
the universe and perceive the world as a generous place with enough success for
all individuals with their own special gifts. This helps reinforce your belief
in yourself, which in turn helps you attract the right public and flourish in
your chosen career.
If you value spirituality, connectedness, abundance and
authenticity, your brand is a powerful manifestation of those values. And the
more you are aligned with your values, the more motivated and inspired you will
be to pursue your goals.
As an artist, having a brand
is a profound way to connect with your music and your audience, and a major
step in taking your career to a new level. Just follow this step to create your brand!
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