AFRICAN FASHION-Adetowun Awofeso sees the future
The business
world is an ever changing and competitive sector; this age everyone and anyone
has fudged his own brand identity even in the mist of it all the greatest will
standout today we bring you a visionary, a woman who has given the fashion
industry a face and is setting a new pace for African fashion, she is
the director of multiple chain of companies such as the wardrobe, celebrity
fashion academy and designers arcade.
We welcome you to www.corazonent.com
I
thank you for having me
May we know when you
started business?
I
started business since 1988 but this particular one since 2007
Who
are you?
My
name is Adetowun Awofeso, I manage Designers' Arcade and Celebrity's Fashion
Academy both powered by The Wardrobe.
What
do you do?
I
am a trained Garment Technologist and I provide the production of high quality
'Ready to Wear' fashion/clothes.
We also train and groom Fashion Designers on the
international standard of fashion designing to enable them produce quality
works that can match other foreign brands.
What’s the major selling
point of your brand?
The
major selling point of is our ability to infuse Africanism into English garment
creatively and coming out with garments that meet global standard and can
compete with others produced outside the country.
What product are you
offering the market?
We
offer high quality formal dresses for both male and female
What reception did you
get from your customers
Overwhelm
reception and support which was confirmed by the large turnout at our last
Fashion show and exhibition in July at Sheraton Hotels and Towers
Why
does your brand matter?
It
matters because the brand sets out to take the African fashion industry in Nigeria to the next level
KINDLY SHARE YOUR
EDUCATIONAL QUALIFICATIONS WITH US
I
studied industrial chemistry first from university of Benin, before going into
fashion. I later went to London college of Fashion to study Fashion products
development specializing in Garment Technology
WHERE DO YOU SEE YOUR
BRAND 5 YEARS FROM NOW
The
brand will be a household name with branches in at least ten(10) different
parts of the nation.
WHO ARE YOUR MAJOR
CUSTOMERS OUT THERE
My
major customers are those that have unique taste and those that love to know
the genuine source of their clothes. They are majorly the middle income
and upwardly mobile hardworking men and women who always want value for their
hard earned money.
WHAT ARE
YOUR MAJOR GOALS FOR THIS YEAR
To
open a very standard flagship store in Lagos before the end of the year by the
grace of God.
What is one characteristic that you believe every leader should
possess?
Every
leader must ever be ready to learn more and be ever willing to teach others
How do you encourage creative thinking within your organization?
Creative
thinking is not only encouraged in our organization. It is always being taught.
We preach it every time.
Where do the great ideas come from in your organization?
Great
ideas come from synergy of creative thinking from everyone involved in the
management of the organization.
What is one mistake you witness leaders making more frequently
than others?
Leader
often forget that leaders of today shall become followers again because a time
comes you leave the stage and others take over.
Can you name a person who has had a tremendous impact on you as
a leader?
Revd
Sam Adeyemi, Pastor and founder Daystar Christian Centre
Which is most important to your organization—mission, core
values or vision?
I
do not believe each of these can work out successfully on its own. These re
intertwined I must confess.
Do you set aside specific times to cast vision to your employees
and other leaders?
Not
necessarily a specific time but it is shared as often as the need arises.
African Fashion has come of Age with exquisite
garment created and sold around the world, the wardrobe has set its sights on
lunching the African fashion designers Dream, it will be a joy to watch where
this interesting tale ends.
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